Many people use blowouts to describe the development trend of China's auto industry. According to industry experts, in 2005, the country’s car ownership has reached 35 million. The huge automobile consumption market has driven the vigorous development of the auto parts industry. In contrast, the current disorganized, chaotic and poor state of the auto parts market has become an extremely dissonant note. In May of this year, NAPA-China Auto Parts Chain Store, which officially announced its entry into China's auto parts market, will introduce a new concept of standardized operation in the domestic auto parts distribution sector. Experts in the automotive industry believe that the entry of the auto parts chain business model will lead to changes in the operational mode of auto parts distribution and lead the auto parts market to develop in a healthy and orderly manner.

With the advancement of the automobile industry, people's concept of car consumption has become more and more rational. In addition to car branding, appearance, price, and performance, when buying a car, they pay more attention to various follow-up issues such as fuel consumption, maintenance, maintenance, and accessories after the car is on the road. To sum up, the core of consumer demand is: product quality guarantee and credit guarantee + reasonable price and convenient service. According to the relevant person from the National Development and Reform Commission, the target customers of the automotive industry are consumers, and consumers are not auto experts. Therefore, service providers should pay more attention to consumers' experience. There are many complaints about the auto and accessories market. To change this situation, we must pay more attention to the auto aftermarket service market, introduce international practices, and create a market model that consumers feel comfortable with.

At present, Auto Parts City, roadside maintenance stores and 4S stores are the major circulation modes of China's auto parts market. Auto Parts City is made up of many single shops, and the operation mode is similar to that of farmers' markets. The quality of auto parts products varies greatly, and there are problems such as scattered, chaotic and poor. Like roadside maintenance stores, Auto Parts City lacks standardized management and services, and its quality and reputation lack protection. The quality and service of 4S stores reassure consumers, but the high price of consumerism is embarrassing.

How to find a business model that will benefit consumers and allow the auto parts market to become standardized among auto parts manufacturers, distributors and maintenance repairers? An expert from the China Automotive Technology and Research Center believes that Lanba Auto Parts Chain Supermarket Co., Ltd. has digested and absorbed more than 80 years of management experience from the United States NAPA, and launched a standardized chain operation mode, which has played a guiding role in the auto parts consumer market. Some people likened car supermarket chains to Wal-Mart and McDonald's in the auto parts market. A person in charge of China Insurance Industry Association believes that this metaphor is very appropriate. He believes that the auto parts industry is currently the most chaotic industry in the domestic market, chaos in the chaos of product quality, price and service disorder. A bumper of the same quality was sold for around 100 yuan in the Beijing market and soared to 1200 yuan in Xinjiang. Without the introduction of uniform standards, there are also many disputes arising from insurance claims. Supermarket business means unified pricing, unified purchase, and unified standard services. Chain supermarkets across the country operate under the banner of a big brand. Standardization and large-scale management methods, on the basis of comprehensive guarantee of quality, make prices more reasonable; standardized storefronts, standardized services, and standardized management processes ensure the credibility of chain stores.

The supermarket chain model has matured in developed countries and has become the mainstream of auto parts development. The industry believes that this type of business has many advantages such as complete branding, reasonable price, return policy, and one-stop purchase and maintenance. The supermarket chain has a team of procurement engineers with standardized training, strong professional capabilities and rich market experience. Under the premise of ensuring the quality of accessories, the purchase price is negotiated to the lowest point, and the preferential price will be used to benefit consumers. . In a supermarket, people can find whatever brand of car is needed and all kinds of accessories, and then get professional repair services on the spot. And these advantages are the biggest benefits compared to consumers.

Some industry insiders worry that whether auto parts chain supermarkets can be successfully established in the domestic market. How to change consumer spending habits is a key issue. A veteran automotive market commentator believes that price is the preferred factor for many consumers. Compared with 4S stores, the price advantage of supermarket chains will be very obvious. The quality of the parts of Auto Parts City is poor, but due to its generally low prices, it still has a lot of temptation for consumers. In the current turmoil of the auto parts market, for ordinary consumers, it is necessary to wait for the time being to recognize the auto parts supermarkets' own benefits and value for money services.


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