Recently, Shell United (Beijing) Petrochemical Co., Ltd. released data that in the past fiscal year, Shell's unified total sales increased significantly compared to last year. After the company's profit level reached the highest level since the joint venture, it continued to go against the market. Shell ranked No. 2 in terms of sales volume of all lubricants business modules in the Asia Pacific and Middle East regions. According to the analysis, under the slow development of the market in 2013, it is difficult for Shell to achieve such a unified result. Ms. Chen Cuiwei, General Manager of Shell Uniform, expressed his confidence in the New Year's address: “In 2012, we formally established a new strategic plan for the development and promotion of Shell's unified business, the 'Phoenix Strategy'. In 2013, we have achieved initial results and reached our goal. As we are getting closer, our confidence in the future is also increasing." The key business development has an important role in Shell's unified market growth. In 2013, Shell unified its excellent business reports in key business areas such as diesel engine oil, B2B and OEM, and pushed the overall business to a new level. The diesel engine oil has always been the dominant area of ​​Shell's unification. The Shell united diesel engine oil products, represented by the oil pressure king, are trusted by consumers for their superior performance in oil pressure, viscosity stability and many other aspects. In 2013, based on in-depth market insights, Shell unified after six months of research, according to market demand successfully launched "heavy-duty hydraulic pressure", the core solution to the harsh road conditions of oil. This product has been highly recognized by customers and has gained a leading position in the same category of products. Thanks to a solid market foundation and ever-improving team strength, Shell Uniform also performed well in 2013 in industrial oil and OEM business. Among them, OEM business wins steady and wins, and it stands out in 2013. Its business sales volume has been expanded to more than double in 12 years, which will inject more effort into occupying more markets in the future. The user's favor comes from the high quality of the product, and the deep understanding of the principle of Shell's unification of quality management has never dared to slacken off. In 2013, after undergoing rigorous audits and certifications, Shell unanimously won a number of honors. Not only did it successfully pass the SMBR Shell Marine audit and successfully completed the annual inspection of the import of Class A companies by the customs. The products of the three factories were all qualified in the local national sampling inspection. . The factories in Beijing and Wuxi also passed the review of the “safety production standardization†three-level enterprises and achieved a historic breakthrough in the quality system. In addition, Shell Uniform has also established a special product and quality management department to implement a centralized product life cycle and total quality management to maintain product quality consistency and stability, and continuously optimize SKUs to strictly control product production. All aspects of the process ensure that every Shell unified product is of high quality. After a series of efforts, the satisfaction of the customers has been greatly improved. The supply chain, as the “backyard†of lubricant companies, is an important link to ensure product quality and timely access to the market. It plays a cornerstone role in the healthy and orderly conduct of business operations. Scientific supply chain management and strong supply capabilities are one of the core factors in Shell's unification of 20 years of unifying the market. It is reported that Shell's unification in 2013 not only achieved goals in all aspects of HSSE, quality, delivery, and production efficiency, but also achieved 209 days of safe production without accidents, and 281 days of “zero†can record the outstanding performance of accidents, effectively guaranteeing high efficiency and stability. The supply of products. And the OTIF for sales orders is steadily rising, leading the industry. Kitchen Ware,Home Kitchenware,Kitchenware Set,Plastic Kitchenware Cixi Jinfeng Plastics Co.,Ltd , https://www.jftoolset.com