The real warming of the construction machinery industry needs to wait and see

Recently, Li Hongbao, secretary-general of the China Excavators Association, said that the reasons for the uneven heat between the “small and big excavations” this year are the general trend. It is understood that a "small dig" can be equivalent to six labors, and the cost performance is high; second, the industry as a whole tends to be rational, and the companies have fewer stocks, and users are more rational in purchasing their jobs. Small digging is widely welcomed by users due to relatively low price and relatively low digging, easy repayment and strong profitability.

In fact, since the end of 2012, as the Ministry of Water Resources has stepped up its efforts to lay out a new round of farmland water conservancy infrastructure construction during the spring and winter season, the investment of over 300 billion yuan in farmland water conservancy construction has significantly increased the sales of small excavators. In the sales structure of the current market in the first quarter, the sales of small excavators accounted for more than 60% of sales, and even some machines could hardly be found in some places. However, even so, due to the small digging of the low profit margins, the manufacturers lack of production power, coupled with the low price of digging transparent, low technological content, lack of differentiation and competitiveness, so agents sell equipment almost no profit space, only Through the sale of sales and manufacturers rebates, "the strength of the day."

Therefore, many agents are concerned that "the current sales season is more than half of the time. If this proportion of sales grows, it will be difficult for small excavators to earn low profits to maintain the operation of the agents throughout the year. Agents of various brands will face enormously in the second half of the year. The pressure." From this it seems that a single flower is not spring, the real warming of the construction machinery industry will take some time.