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According to the Beijing Daily, Volkswagen’s "platform strategy" was taken by competitors as a new weapon against it. A multinational company that later produced a sedan by car compared to Volkswagen Automotive adopts a strategy to produce different brands of cars on one platform and quickly establishes a competitive advantage in scale—the mid-range sedan has started a war of scale. Renault-Nissan, Peugeot-Citroen and Dongfeng shared the same platform last week. After the news that Renault and Dongfeng Motors planned to jointly produce cars, Renault's representative office in Beijing said that the "Meganna" sedan will be a joint venture company. The first model produced, Renault and Dongfeng's new company will share resources such as R&D, machinery components, and suppliers with Dongfeng and Nissan's car joint ventures. The Megane series has seven different models that use the same chassis – the Renault-Nissan Alliance C platform. Dongfeng Nissan's next-generation "Sunshine" sedan is likely to use this platform. At that time, Dongfeng and Renault, Nissan's joint-venture production of cars will achieve scale effect through platform sharing. Liu Weidong, general manager of the joint venture between Dongfeng Motors and the French Peugeot Citroen Group, told reporters recently that Shenlong will fully implement Dongfeng Citroen and Dongfeng Peugeot’s “dual-brand†business strategy, changing the simple introduction of models to the introduction of platforms. The Dongfeng Peugeot 307 now produced is the first model on the newly introduced No. 2 platform, and Dongfeng Citroen brand cars will be produced on this platform. Peugeot Citroën Group has achieved great success since implementing the "one group, two brands" and "shared platform" strategy. During the five years from 1998 to 2002, the production and sales increased by 55%, becoming the second in Europe and the sixth in the world. Multinational Automobile Group. Their experience is mainly between: Peugeot and Citroen, the two major car brands, in the external shape, to maintain their own brand of unique personality and technological innovation style; internal match, then keep the components and their assembly is highly common. At present, the generalization rate of parts between two brands has reached more than 60%. Sharing platform technology has become an effective way to promote the development of today's international automobile. Platform strategy was once the secret of the Volkswagen Group. The development of a new car chassis, including the suspension section, shock absorption section, engine and transmission section of the car, usually costs a lot of research and development, if only one brand is produced on this chassis. With the series of cars, it is difficult to achieve a greater scale of production and sales. The apportionment of research and development costs to more brands and more models will enable car manufacturers to be in a favorable position in the fierce competition. The practice of producing multiple different models and even producing different brands of cars on the same technology platform is called a platform strategy. The Volkswagen Group has succeeded in relying on this strategy. For example, on the A-class vehicle platform represented by golf, it also produced a variety of brands under the Volkswagen Group, with different styles of personality. In addition to Bora, which has already been produced in China, the New Beetle, Audi A3, Skoda Ouya, Citea Tredo and others. The Volkswagen Group, which implements the platform strategy, becomes the largest automotive company in Europe. According to Wei Zhibo, a member of the Board of Directors of the Volkswagen Group responsible for manufacturing business, the so-called platform strategy is that if you open the body, you will find that the chassis part is almost the same, but replaced by a shell. The components of the chassis occupy 50% of a car. If 50% of the components in different models are common or connected, then the advantage of economies of scale is exerted, which greatly saves the research and development costs. Even if it comes from a vehicle platform, if different covers and bodies are used and different brands are used, customers will still feel that they have bought a personalized car. Ford's best-selling car Fox has 3 strong brands on the platform. At the just-concluded Beijing International Auto Show, Ford Motor Company released the new Fox concept car for the first time in the world. This sedan four-door concept car is designed based on the consumer needs of Chinese customers. Since the first generation of the Fox in 1998, it has won the "Car of the Year" title in Europe and North America. In the European market, Fox's competitors are the same level as Volkswagen Golf, including Peugeot 307 and Megane. In the Chinese and European car market, the mid-range sedan of this size is the largest-selling car. Only last year, the Ford Motor Co., Ltd., which began to manufacture cars in China, will pursue the position of the public in China. If it is not a big move in the mid-range cars, it will be difficult to enter the ranks of the leading players. If the second generation of Fox will soon produce joint ventures in China, it is interesting to see if the other two models using the new Fox platform will also join: one is the Volvo S40 debuted at the Beijing auto show, and the other is the Mazda 3 that is absent from the Beijing auto show. . The Mazda 3, first released at the Frankfurt Motor Show last year, is a replacement model for the current Mamda 323 produced by Mazda in Hainan. It is smaller than the domestic Mazda 6 and has greater market potential. The appearance of the new Volvo S40 car has a distinctive Volvo car characteristics, and the interior space is simple and unique. If the VolvoS40, Mazda3, and the new generation of Ford Focus's three major brands are participating in the competition of the Ford Motor Group's mid-size sedan in the Chinese market, the resulting scale advantage will make all competitors feel threatened. Source: China News