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The Volvo Group revealed that as part of its aggressive growth strategy implemented in Asia, the Group will launch a new UD brand truck series in Asia in 2013. The truck series will meet the needs of different growth markets by providing a variety of vehicle configurations based on the same platform.
“Asia has always been a core component of the Volvo Group's strategy. Our goal is to increase the sales revenue of commercial vehicles in the Asian market by 50% from 2013 to 2015.†Volvo Group President and CEO Euro-Paysen In a recent visit to Asia, he revealed that “to achieve this goal, the new UD brand truck series for the growth market is a very important measure.â€
It is understood that the upcoming new UD brand truck series is designed and developed specifically for the growth market. Its purpose is to seize the opportunity for rapid growth in demand in this region. This truck series will meet the needs of different growth markets by providing a variety of models and configurations based on the same platform. At the same time, this series will also take UD brand's Japanese craftsmanship and meticulous care to customers; Volvo Group's global top Technology and the cost-resource advantages of local manufacturing are organically combined to establish a new standard in this industry.
Produced in the Asian continent
The new truck series, which will be launched later this year, will first focus on the Asian market. At present, the Volvo Group is establishing a complete vehicle industrial production system for UD trucks including procurement in Thailand, India and China. With the launch of this new truck series, the Volvo Group plans to significantly increase the production capacity of the factories in the above countries.
UD was established in 1935 as Nissan Diesel. It has been part of the Volvo Group since 2007 and was renamed the UD Truck in 2010. It is understood that the current production line of UD Trucks in Japan will be optimized for the Japanese market and other possible mature markets.
In January this year, the Volvo Group signed a strategic alliance agreement with Dongfeng Group, China's largest heavy truck manufacturer, and 45% of the planned joint venture. The completion of this transaction will be another important measure for the active growth strategy implemented by Volvo Group in Asia. According to the approval process, the transaction will be completed within 12 months from the date of signing the strategic alliance agreement between Volvo Group and Dongfeng Group.