Xue Xu: First of all, there is still a lot of place for price innovation. We still have space. On the other hand, prices have great fears. The companies that have recently contacted parts and components have surprised me by the data they report. The actual cost of some parts may be 150, 160. Japan will sell more than 1,000 yuan. The Chinese market is one. For more than a hundred dollars, their selling price is 220, 230. Our overall price level still has a huge space. Volkswagen is eating regrets. It is very clear that it is a very important strategy for the Chinese public to reduce costs. In other words, In the past, in terms of controlling costs, because the products were very expensive to sell, we have to do so now, and if the price is to some extent, if there is such a large space.

The last time at the Qingdao meeting, it was possible that the future price of Chinese cars would be reduced to 30% to 40%. This possibility will not happen, and I estimate it is very likely. Everybody may disagree with my point of view. I get a lot of information about parts and components. The space is very large. Many of our technologies are controlled by people and cannot be brought down. This is a process. How much the price is not important, it is important that the people do not recognize your value.

Often speaking of a case, if 1.8 million, the same money to buy more things the better or buy the same thing the lower the price the better, the boss bought 60 Alto or more cheap cars, this car is very easy to use, can be It's perfectly fine to use the car. The boss said that you are very clever and that it is a good reward for you. It is impossible. The 1.8 million car to be bought is not a simple car. It must have a so-called status and identity. And the related value of the package, this is the reason he bought 1.8 million, Mercedes-Benz has a classic discussion. I think that the price war is actually a superficial phenomenon. On the one hand, it shows that we have a great price cut. When we drop it, we have an immediate effect. We all have no effect after we drop. Because we have already fallen to the end, we are now at the end of the current stage. Can't go down again. I am afraid I must return to the brand. How to make this car look very valuable, either worthwhile or similar to others, but it seems to be more valuable, only these two methods, there is no other way.

(Editor: Above Cleaner)



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