On September 11, 2014, the high-end forum on the development of e-commerce for tire rubber products was held in Shanghai. Experts from the tire industry and related e-commerce websites have conducted in-depth discussions and prospects on how tires and rubber products are involved in e-commerce and corporate marketing model innovation. "Either way, we must establish a corporate e-commerce website as soon as possible so that once this market develops, we are left behind by our peers." The boss from a tire raw material manufacturer in Henan told reporters that this is his current job. The "immediate priority". It is understood that many company representatives are participating in this meeting with the same feeling as the boss. For e-commerce, many people are eager to try, but at the same time, there are also many people in the heart of the concerns and confusion. Brand companies have tried hydropower companies How many tire companies are involved in e-commerce? To this end, Sun Huaijian, general manager of Hualin Jiatong Tire Co., Ltd. made a serious investigation. According to him, the tire shops that have been sold online are insignificant to the tire manufacturers themselves, and most of them are run by tire dealers. Sun Huaijian statistics found that the current domestic manufacturers involved in e-commerce mainly include: Hangzhou Zhongce and Guangzhou Wanli opened the official flagship store with the help of Tiancat. Michelin tires began in September 2013, and they performed on “Suning Yuntaiâ€. Internet sales; Bridgestone’s online sales store is also built at Tmall Mall; Hankook Tire plans to establish its own e-commerce website this year, and it will also cooperate with JD.com or Tmall. Jingdong Mall recently tested the water tire business in the Beijing area and sold large tire brands. According to the analysis, the reason why e-commerce is the first to test tires is the mainstream brands, and the tire is a safety product has a great relationship. On the one hand, customers first look at the network transactions, brand tire products in the market have a certain reputation; the other hand, the strength of tire companies will also focus on the development trend of e-commerce earlier, and combined with their own actual situation Formulate business strategies for online sales. Driven by this trend, more and more tire companies may be attracted to e-commerce competition. In addition, CEOs from Triangle Tire Co., Ltd., Qingdao Rubber Valley Information Network Co., Ltd., Shanghai Huali Footwear Co., Ltd., and Shandong Mei Chen Technology Co., Ltd. have expressed their opinions on the development of electric products for tires and rubber products. . While discussing the huge prospects for e-commerce, they also pointed out a series of issues that internet marketing may face. From the reports of the deputies, it can be seen that the CEOs of tire and rubber products manufacturing enterprises are studying the opportunities and problems that e-commerce may bring to the industry. They are generally full of expectations and confidence in their future development. Hard to enter the "Internet sales" threshold "Tyre e-commerce is completely different from the physical channel sales. To a certain extent, it has completely subverted the traditional marketing model of tires." The boss from a tire company in Shandong to analyze the tire world network editor. He said that in the end how to seize this opportunity to involve enterprises, they are still in confusion and confusion. In fact, the representatives of the companies attending the conference are generally optimistic about the future development of tire e-commerce. They also notice that there are great differences between e-commerce and physical channels, especially conflicts with traditional sales channels and distribution of benefits. problem. “I think the prices of tires sold on the website are very low. If we do e-commerce marketing, will our dealers have opinions? And if they can’t make money, they will give up on our products. Therefore, in the face of e-commerce, The temptation, I have been hesitating for a long time do not do.†A participating representative expressed his voice to the tire world network editor. This is not only his personal confusion, but also the confusion of many tire companies. The benefits of e-commerce are obvious, but many problems that accompany them are also considered by the CEOs, such as the market conflict between e-channels and existing sales channels, service difficulty of e-commerce products, and the interests of online sales and offline distributors. Allocation, etc. Sun Huaijian believes that because tire products have different specialities from other products, tire companies have reached consensus on the potential of e-commerce development, but many companies are still difficult to enter the threshold of "online sales of tires." "After listening to the deputies' speeches, we found that everyone was actually worried. We still have to wait and see." After the meeting, the Shandong boss smiled and told reporters. All Electrical Injection Molding Machine All Electrical Injection Molding Machine,High Speed Injection Molding Machine,Imm Injection Molding Machine,Injection Molding Moulding Machines Zhejiang Golden Eagle Plastic Machinery Co.,Ltd , https://www.goldeneagle-machinery.com