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The “Top 100 Best Corporate Citizens†selection began in 2000, with CRO magazine focusing on business ethics and corporate social responsibility, based on climate change, employee relations, environmental protection, finance, management methods, human rights protection, public welfare activities, and charity. In eight areas, comprehensive assessments of the efforts made by large companies in the area of ​​social responsibility will be conducted to select the best performing companies.
This is Goodyear's once again honored corporate citizen. Previously, according to a survey of globally renowned automotive research firm TNS in 2007, Goodyear was voted “the most trusted company in the world†in North America and Asia, thanks to its high scores in manufacturing safety products and promoting road safety. Over 18,000 consumers in the major automotive market participated in the TNS survey. Goodyear is also the only tire company that promotes women's safe driving, and has launched a “beauty security campaign†for female users. In many parts of North America and Asia, Goodyear’s Highway Heroes campaign spearheaded the hero’s story. In China, Goodyear was also named “Corporate Social Responsibility Top 20†by Southern Weekend and was selected by the CRF (Corporate Research Foundation) as one of the “Best Employers in China†in Shanghai for two consecutive years. Last year, Goodyear was also shortlisted for the Corporate Social Responsibility Award organized by the American American Chamber of Commerce in Shanghai.
Mr. Pierre Coward, Goodyear’s president of Asia Pacific, said: “This honor is a recognition of Goodyear’s active efforts to contribute to society while constantly improving the company’s internal environment. As a responsible corporate citizen, Goodyear values ​​itself as a responsible corporate citizen. The role of social roles is always oriented and the responsibility for society is always advocated and practiced. Goodyear has always considered actively participating in social welfare as the highest honor of the company!â€
Recently, the global tire technology leader Goodyear Tire was awarded the title of “Top 100 Best Corporate Citizens†by the Corporate Responsibility Officer (CRO) Magazine, ranking 72nd in the world and becoming the only tire company to receive this award.