Shandong Jianlong Special Steel Co., Ltd. , https://www.jlsteeltube.com
In the "gold displacement" of diesel 10-11L, when the joint venture brands' products could not meet the needs of the Chinese market and sales were hindered, FAW's liberation of its own core technologies was in a contrarian direction.
As China's overall economic situation stabilizes and picks up, in the face of the general rise in oil prices, the demand for high performance, low fuel consumption, and low emission heavy trucks in the logistics and transportation industry is increasing. In this context, on March 31st, "Liberation J6 Aowei 6DM (11L) series heavy truck launching ceremony" was held in Wuxi.
Wang Lizhi, general manager of Liberation Company, told this reporter: “The Liberation J6 Aowei 6DM (11L) heavy truck represents the highest level of development of the current national heavy truck. It will continue to lead the development trend of the domestic heavy truck industry and bring about great changes to the Chinese logistics and transportation model. Its official launch marks that FAW Liberation has entered the forefront of mainstream heavy trucks in China."
Looking back at the development history of 2009, FAW liberation did not discourage and retreat before the huge gloom of the commercial vehicle market at the beginning of the year, which fully demonstrated the company's anti-risk capabilities and market response capabilities. The total sales volume of FAW Jiefang achieved a total of 167,000 units in the year, an increase of 25% over the same period of last year. Production and sales volume hit a record high, and market share increased steadily.
The sales of FAW Jiefang continued to rise in the first quarter of this year. In January and February, the sales volume exceeded 20,000 for two consecutive months. The cumulative sales achieved 41706 vehicles and the market share reached 22.5%, ranking first in the industry and ushering in a good start this year. Since entering March, orders have continued to continue, and supply continues to fall short of demand.
FAW Jiefang achieved such excellent sales performance in the first quarter, and it is inseparable from the market acceptance of J6 heavy trucks, which are the main products for the liberation of strategic products. Due to the maturity of the products and effective marketing measures, the Jiefang J6 heavy truck has been consistently sought after by the majority of users, and it has entered the ranks of 5,000 monthly sales.
The liberation of the J6 aowei 6DM (11L) series of heavy trucks in the country's total launch, no doubt to this hot surge of sales momentum added another fire. According to a senior liberation team from FAW, in the first quarter of this year, the J6 heavy truck sales of the Aowei CA6DM11L engine exceeded 2,000 units, showing a month-on-month rise. It is not difficult to see that the market demand for the A6A is still very large.
As early as last April, the Liberated J6 tractors equipped with CA6DM power were officially on the market and trial sales were conducted. After more than one year of market warm-up, Liberation J6 Aowei 6DM (11L) heavy trucks have won wide acclaim in many aspects such as power, high speed, fuel economy, stability, etc., and are generally welcomed by heavy truck users. pin. Compared with the domestic mainstream heavy trucks and even imported trucks, they have demonstrated superior competitiveness and created high profitability for users.
While gaining market recognition, in October last year, at the celebration of China’s 10 millionth vehicle off the assembly line that attracted worldwide attention, Liberation J6 Aowei 6DM (11L) heavy truck honorably became the offline model, carrying the Chinese car. The great honor of development also witnessed the splendid history of the new China automobile industry from scratch, from weak to strong.
For a long time, FAW Liberation has always insisted on independent innovation and built its own brand competitiveness, which is fully reflected in the release of the J6 Aowei 6DM (11L) heavy truck.
The 11L diesel engine is the development trend of the Chinese diesel engine market. From the development history of the international diesel engine, 10~11L has been the “golden displacement†in the past 20 years and has great development potential. The Chinese market is no exception. Some analysts pointed out that in terms of the current domestic 11L engine competition, several domestic heavy truck manufacturers have been able to produce products through cooperation with foreign engine manufacturers. The joint venture brands are subject to factors such as localization rate, output and price, and products cannot be adapted Demand in the Chinese market, sales have not been high. Obviously, these "foreign machines" did not really adapt to China's domestic market.
Therefore, only by independently mastering core technologies can we proceed from local demand and produce mainstream heavy trucks that meet the needs of the Chinese market. With its powerful independent R&D capabilities, FAW Jiefang has independently mass-produced the CA6DM11L engine, which was mass-produced in 2008. Its introduction completely broke the monopoly position of the joint venture brand in the 11L engine field.
FAW Liberation senior executives analyzed with reporters that the reason why Liberation J6 Aowei 6DM (11L) heavy trucks were able to gain widespread recognition from the market and users was not complicated: firstly, it was derived from its leading power technology and liberated J6's Aowei CA6DM engine. It is the first in China to adopt an overhead camshaft four-valve structure, leading to fuel-efficient performance; followed by the perfect integration of CA6DM (11L) engine and mature J6 assembly system.
With the full assembly of the CA6DM engine, Liberation J6 Aowei 6DM (11L) series heavy trucks have been put into operation throughout the country, fully demonstrating the latest achievements of China's heavy truck independent research and development and independent innovation, and successfully making up for the content and products of China's autonomous power heavy trucks. The gap between quality and other famous international brands has made FAW liberation a unique core competitive advantage in the heavy-duty truck market.
Liberating the J6 Aowei 6DM (11L) series heavy trucks will bring new operational experience to Chinese users with superior product quality, leading technological advantages, and innovative profit models. Its full launch will change the existing competitive landscape in China's heavy truck market.
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