Li Na "hands in" Mercedes-Benz: Global brand emissaries

According to related reports, yesterday, in the birthplace of tennis - Wimbledon, England, Mercedes-Benz and Li Na officially joined hands to invite China's first Grand Slam champion to serve as a global brand ambassador. As a result, Li Na became the first Chinese person to serve as a global brand ambassador for Mercedes-Benz. For this reason, 3G Automotive Supply Network has paid attention to this. According to the cooperation agreement, in the next three years, Li Na will also serve as the image ambassador for the “Star of the Future” youth tennis training camp co-founded by Mercedes-Benz and the China Tennis Association, coaching and cultivating more trained and skilled technicians. Superb Chinese tennis reserve force. The "Star of the Future" Youth Tennis Development Project was established in 2008 and is the first professional sports development project for youngsters in China in cooperation with the China Tennis Association. Sun Jinfang, director of the Tennis Sports Management Center of the State Sports General Administration, said: “With the active promotion of Mercedes-Benz China, Federer, Li Na and other top athletes from the world have joined and tennis will gain greater development in China.” At the press conference, Li Na’s body Wearing a shirt with the Mercedes-Benz logo, she said, "I am very happy to be a member of Mercedes-Benz. I very much hope that through my own efforts, I will put tennis into the spirit of elegant sports and Messiah. The charm, responsibility and perfect brand value of Dess-Benz spread to more people and attract more young people to love and participate in tennis.” “Mercedes-Benz has always been committed to promoting the development of sports, and more in China. Actively promote tennis.” Hao Bo, executive vice president of sales and marketing of Mercedes-Benz (China) Automobile Sales Co., Ltd., said that this cooperation with Li Na will further deepen and continue Mercedes-Benz's long-term commitment to tennis and sports. US CNBC broke the news that the 29-year-old Chinese tennis superstar signed a three-year contract worth about US$1.5 million with Mercedes-Benz. Li Na’s agent confirmed the news but declined to disclose the amount. , and how much of this endorsement fee will be handed over to the China Association of Poker is still unknown. The report said that Daimler AG paid so much because they got a small position on the right side of Li Na's jersey that could be used to place Mercedes's logo. Prior to this, Nike's all stars such as Federer, Nadal and Sharapova and others, they can not appear on the jersey outside of Nike, but Li Na has become an exception. It is not difficult to see that car manufacturers are promoting this unique perspective. There are Li Na, who is now focusing on the aura, and the amount of sales will be unlimited.