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Strategic alliances and highly collaborative
The new Dongfeng Commercial Vehicle Co., Ltd. will develop, produce, and sell "Dongfeng" brand vehicles covering medium- and heavy-duty trucks, passenger cars, special vehicles and chassis, engines, and transmissions. In Dongfeng Group's own “Dry†D300 plan issued by Dongfeng Group in 2011, the Dongfeng Dongfeng brand commercial vehicle will achieve an annual sales volume of 1 million units in 2016, and in the eyes of Dongfeng’s senior managers, the strategic alliance will The implementation has greatly helped.
“Dongfeng has come from commercial vehicles for 43 years. It involves a series of project cooperation, technology introduction, and international market development of Dongfeng Commercial Vehicles. We are all cautious.†Zhu Fushou, General Manager of Dongfeng Motor Corporation When talking about the background of cooperation, frankly, “There is still a lot of work to be done in terms of performance, environmental protection, safety, and light weight. Through strategic alliances, we can collaborate on system resources such as platform, assembly, and procurement. As for the engines of the future Euro 5 and Euro 6 standards, we shall jointly develop and coordinate operations, and regard the Dongfeng brand development as our common cause with our joint venture partners."
Cheng Yuan: Joint venture model reflects China's auto strength
In the international market, although China's commercial vehicles have cost-effective advantages, but performance, environmental protection, safety, lightweight, etc., compared with the international large-scale commercial vehicle companies, there is still a considerable gap, and the establishment of a strategic alliance with the Volvo Group, will undoubtedly improve overall The technical level and core competitiveness of Dongfeng Commercial Vehicles accelerate the internationalization of Dongfeng.
Judging from Dongfeng Motor Co., Ltd., it sold the commercial vehicle business, leaned its main business, shortened the management span, created conditions for the company to optimize the organizational structure and optimize the management process, and could then focus more on passenger cars and light commercial vehicles. Business development, refinement, expertise, strong passenger car and light commercial vehicle business, improve the company's overall profitability. It can be said that Dongfeng and Volvo have formed a strategic alliance with the overall situation of national economic development, and the Chinese auto industry has become bigger and stronger, and the long-term development of Dongfeng Group's province is a good thing that has no harm.
Wang Zheng: Opening the "post-joint era" of automobiles
After many years of self-development, China’s commercial vehicle companies represented by Dongfeng have already formed low-cost competitiveness that meets domestic regulations. However, there is still a gap between them and the world’s advanced level in terms of environmental protection, energy saving, safety, and light weight. . A Dongfang Commercial Vehicle Co., Ltd., a Chinese automotive joint venture company with Chinese-dominated management, use of Chinese brands, and global market, unveiled. This Dongfeng Motor Group Co., Ltd. (referred to as Dongfeng Group, a subsidiary of Dongfeng Motor Corporation listed on the Hong Kong Stock Exchange) and Sweden ABVolvo (referred to as Volvo Group, is the world's leading manufacturer of commercial transport and construction equipment) The strategic alliance established with capital as a link has changed the traditional model of simple joint ventures, breaking the 50:50 corporate governance structure of China’s auto joint ventures, and using rare Chinese brands, and selling them globally, opening up China’s automobile industry.†After the joint venture era."
Chen Yao: Breaking the Joint Venture Times
In the history of China’s commercial vehicle joint venture and even the history of China’s automobile joint venture, the cooperation between Dongfeng and Volvo has brought absolute new ideas. Obviously, regardless of form and content, "Dongfeng" is playing a leading role. The convention of the Chinese automobile joint venture era is being broken. When the outside world defined this as a new joint venture project in China, Zhu Fushou responded that this is not a new project. Nor is it necessary to set up a joint venture company. "This time, we do not have a new round of big investments. It is an optimization of the replacement and utilization of assets. It is such an idea. This is also very common in the world."
"How to take the initiative to guide and realize their own value" is a realistic consideration for Dongfeng Commercial Vehicles. Self-determination does not mean behind-the-scenes repairs. Dongfeng has been using an open mind to pool its global resources to build its own core competitiveness. However, how to form the core technology platform system capability, not just a certain product, is the topic that Dongfeng must answer.
Li Tiejun: Commercial Vehicles Embody National Interests
Dongfeng Motor is set up by commercial vehicles. Behind commercial vehicles is the fate and ideals of more than 80,000 employees, more than 50,000 retired employees and a car city. The Dongfeng Motor Group has not forgotten its mission and mission in today's rapid development. They understand that commercial vehicles embody national interests. Today, as the competition intensifies, the domestic market cannot tolerate huge production capacity and must “go outâ€. China's commercial vehicle products and international high-end commercial vehicle products have a considerable gap. To make up for this gap, it is still necessary to "introduce them."
Coincidentally, large international commercial vehicle companies such as Volvo, due to the high prices of their products, seeing other passenger car companies earning a lot of money in China, can’t get a cake, they are willing to come up with their own funds and technology. China cooperates to take a deeper involvement in the Chinese market. You are willing to use the road to "walk in." I hope to "go out" by boat. The two sides hit it off. Then a new form of cooperation was born.
Xie Guangyao: Ten years of negotiations now hand in hand
The joint venture and cooperation between Dongfeng and Volvo will drive the Chinese auto industry to a big step toward the era of self-owned joint ventures; its strategic alliance model is also significantly different from other auto industry and even commercial vehicle joint ventures. Dongfeng-Volvo's joint venture has strongly demonstrated the distinct characteristics of Dongfeng Company's “mainly based on me and globallyâ€; the new company set up a sub-central Chinese brand in Europe to borrow ships to sail, and Dongfeng can learn from Volvo's overseas market development experience and business operations. The model establishes perfect overseas business processes and operating standards.
Moreover, except for “borrowing to seaâ€, the export of Dongfeng brand commercial vehicles is not subject to any geographical restrictions. Once the two parties share global resources such as supply chain, technology development, and manufacturing system, they will certainly benefit the entire value chain system of Dongfeng Brand; the success of Dongfeng Group and Volvo Group not only will have a major impact on the pattern of commercial vehicles in China, but also on the world’s The structure of commercial vehicles will also have far-reaching implications.